Marketing strategy for online dating website

5 Dating Websites That Rock at Content Marketing | Scripted

marketing strategy for online dating website

How do you get searchers to click through to your site? Read here to learn marketing strategies you can use to win the hearts of more of your. You've always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?. When you get into online dating, you're not looking to meet up with anyone carefully before deciding on a monetization strategy for your blog.

In fact, some dating sites have the best content marketing around.

marketing strategy for online dating website

Pay attention to these five dating sites for great reads and deep content marketing insights. OKCupid OkCupid is a free dating site with millions of active users.

The site's blog, OKTrendshas made massive waves -- not just in online dating - but to American culture at large. The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users. Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action. However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Curious to know how?

6 Ways Marketing Is Just Like Online Dating | WHSR

Check back with Scripted February 11 for a full interview with Christian. Their entire content marketing strategy is focused publishing quality content which is why it can take them weeks to put one article together. Their method proves quality content drives big rewards. Their blog -- UptoDate -- has been around since and discusses dating trends, tips and shares success stories of happy couples.

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They also conduct complex roundups of in-house marketing data, like their recent post on the make-up of new Match users in If that's not enough, you can get more dating tips from HappenMatch.

They curate stories from their own community. There's no better way to market your product than by sharing stories straight from your users. PlentyofFish PlentyofFish also has a large number of users and a well-engaged blog. The Plenty of Fish blog features articles with tips on everything from finding love to getting over a breakup. While it touches on a familiar territory, the sheer quality of writing and story topics keeps these posts fascinating.

While your interaction in online dating will likely start in one app and never evolve to another, in marketing you must keep the context the same across mobile, email, social, digital, and beyond. Online dating teaches us to know the capabilities of your channels and execute on them, understanding what your audience expects. Dating is quite possibly the most humanist of all the relationship realms out there.

What do I think when I get a message on online dating that has clearly been copied and pasted to the same prospective mate over and over again?

Your audience will probably think the same thing, too, if you approach them this way. Likewise, cadence is key.

marketing strategy for online dating website

Bombard them with 19, messages across all their channels. Stop engaging when all of the signs tell you that your target wants to interact more.

6 Ways Marketing Is Just Like Online Dating

Imagine if you walked into a date and kept starting the conversation over again, with complete disregard for any previous interaction. I matched with a guy across multiple dating platforms, and set up time for us to grab a drink. The date started off fine, but about halfway through, he brought up my past trip to Vietnam. This would have been fine, except I have never been to Vietnam.

That was a different chick. But you, as a digitally innovative marketer, have all the tools out there to help you keep track of your progress, so there is no excuse for hitting the same people with the same, generic messages over and over again. So it is in online dating.

marketing strategy for online dating website

If your chat opener is over-the-top compliments or professions of love, I will likely be suspicious of your intentions.

And in this case, the same thing goes for marketing; you need to get to know your customers and prospects. What do they need specifically?